Why do some brands have an aura of success from the first moment of appearance? What makes brands stand out? What does it take for a brand to be authentic? Or iconic? Of funny? Is there a way to systematically infuse brands with charisma and become a distinctive player on the market? In this course, you’ll learn how to create a comprehensive brand strategy that utilises all methods of communication in order to make your brand stand out in a competitive market.
We’ll look into the algorithms behind humour, charisma, courage, warmth and learn how to use them to enchant a community and command attention. Vladimir will guide you through the workshop by focusing on your challenge and provide you with handy tips and tricks stemming from real-life experience. In eight weeks you’ll learn what it takes to build a brand with charisma.